People are visual creatures by nature. What differentiates a bad company from a good company is the fact that the latter knows how to attract customers’ attention with the help of packaging design.
A good design should always reflect the product and the creativity and personality of the company. There is more, however, to packaging design than simply ensuring a package looks appealing. There is a whole science behind it – from the shape of the package to the materials used without forgetting of course its functionality.