CALM NIGHTS, ROCK-HARD MORNINGS
|#healthymasculinity aims to raise awareness of men and their health, as well as of the specific health problems which are preventable, and with a timely diagnosis, may be completely cured. Statistics show that 5 to 20% of men in the world have a mild to severe form of erectile dysfunction, that is, the inability to achieve and maintain erection sufficient for sexual intercourse. The number of men with enlarged prostate and problems urinating, is even larger.
|Aim of the campaign: raising awareness of the importance of the healthy masculinity, breaking stereotypes and taboos, encouraging men to talk about their health problems, raising awareness of the consequences of keeping quiet and not seeing a doctor.
Tone of communication: creative, fun, educational, inspiring, provocative . The campaign had four development phases and the results are positive, encouraging and with a lot of interaction with the target group.