Creative ideaWe noticed that more and more it has been talked about the big number of children that don’t read books at all. We decided to work on this problem and created a campaign with the main character Halki the Elephant, the symbol of child savings of Halkbank. |
The idea was Halki to encourage the children to read more and to be more engaged in creative activities. We started the campaign by creating “Halki’s picture book”. It was the carrier of the content on which we’ve build the whole campaign afterward. Halki became known as the cheerful elephant who teaches our children to read books and enjoy while doing it. |
| Brand name: Halkbank Advertiser / client: Halkbank AD Skopje Product / service: Education / Social Responsibility Campaign name: Halki the Elephant Agency network: INDEPENDENT AGENCY Agency: Effectiva Skopje Production company: Effectiva Skopje Executive creative director: Sofija Semenpeeva Creative director: Emilija Kiproska |
Art director: Sofija Semenpeeva Copywriter: Mirko Trajanovski Designer: Emilija Kiproska Account director (agency): Elena Jovanovski Client account director: Maja Naumovski Pr director: Mirko Trajanovski Illustrator: Trajce Pavlov Post production: Sinisa Ilijeski Digital strategist: Effecitva Skopje |